I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image
I\x27m Not Plastic campaign image

Discover the meaning of

human.
nature

Join us on the journey to find practical and sustainable solutions to reduce single use plastics. Reconnect with Nature and discover new reasons to protect our oceans, wildlife and our health.

Composting

FOOD2050

We have a partnership with Food2050 to develop and promote the use of industrial composting technology that has the ability to biodegrade food waste and compostable packaging within 24 hours. The tech effortlessly converts food waste into a valuable product on a continuous basis with 100% availability and no nasty odor.

Refill

revolution

We have a range of products that promotes refill with a focus on eliminating PET water bottles. I'm Not Plastic has identified clean drinking water and its packaging as a priority to demonstrate that refilling your bottle with filtered water is not only 10 times cheaper than buying water packaged in single use PET plastic but also avoids single use plastic going into the environment.

Practical systems

Reducing single use plastic through refill, composting, and reconnection.

I'M NOT PLASTIC project image

Composting

FOOD2050

Industrial composting technology that can biodegrade food waste and compostable packaging within 24 hours, converting waste into a valuable product without odor.

I'M NOT PLASTIC project image

Refill

revolution

Reusable bottle and filtered-water products focused on eliminating single use PET plastic while making refills cheaper and easier.

I'M NOT PLASTIC project image

Meaning

human.nature

Campaigns and products that help people reconnect with nature and protect oceans, wildlife, and health through practical daily choices.

I'm Not Plastic packaging standards partnership

Packaging verification partnership

Partner with I'M NOT PLASTIC to verify packaging claims people can trust.

Co-brand compostability, recyclability, and refill standards with actual material tests and route checks so your packaging story is clear on pack and credible in market.

  • Compostability testing and clear disposal guidance
  • Recyclable and refill route verification for packaging teams
  • Co-branded standards for glass, aluminum, cardboard, paper, PLA, and stainless steel

Stay connected

Liberate yourself from single use plastics.

Follow the work, partnerships, and product updates from I'M NOT PLASTIC.